Features

API

Sendcurve API uses simple and robust way architecture to allow direct connectivity with core account features via feasible platform with client module/website.

  • Export profile, subscriber or analytic data
  • Track campaign analytics via in-house applications
  • Remotely deploy email communications via an external Content Management System
  • Incorporate Sendcurve functionality into one single login - bundle

API can be used to bring data into your email marketing service, create campaigns on the fly, external analysis, and much more. We are continually building upon our API with new features/calls to accommodate our users' need.

Campaign Cycle Management

Sendcurve explores each client's desired objectives with a strategic marketing perspective that defines where they are in the customer life cycle and where they want to be. Our team works as not just a business partner but as an extension of our client's marketing team.

We listen, study, think, consult and challenge —to create campaign engagement programs that address needs at each stage of the life cycle. We help our client’s plan to take full advantage of our email platform that supports their marketing programs. We work closely with our clients, assess the situation, design and develop powerful execution strategy ranging from segmentation to re-activation, that implement appropriate actions based on customer interactions and preferences.

Clients can also take advantage of our analysis of historic operational data on customer behavior throughout.

Retargeting

Retargeting is a powerful branding and conversion optimization tool. But, it works best if it’s part of a refined digital strategy. Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Retargeting can be focused on active subscribers from history of mailings and duration. This helps to maintain good relation with active subscribers and provide more information for better engagement.

 

Here are a few ideas for customer engagement and loyalty with email marketing:

  • Deliver valuable content
  • Follow up instantly
  • Respond to customer needs
  • Drive loyalty with customized offers
  • Increase personalized communication
  • Use more than one channel of communication